![]() Lesson #3: Mobile shopping trends continue to accelerate Magento Commerce users who are ready to add these delivery options have a head start since Magento version 2.4 natively supports BOPIS. If your business doesn’t already offer these options, you’ll want to start soon. The bottom line is that your customers expect curbside pickup or BOPIS, or both. As of August 2020, 43.7 percent of the 245 retailers with stores ranked in the Digital Commerce 360 Top 500 offer curbside pickup, a sharp increase from 6.9 percent at the end of 2019. Our research (Adobe) shows that 23 percent of online shoppers prefer some form of buy online, pick up in-store (BOPIS) to receiving deliveries at their homes. It’s clear that customers love curbside and in-store pickup and don’t want it to go away. A year later, curbside services are expanding to include merchandise returns as well. Grocery stores adapted quickly to the new system, and it proved popular with virtually every type of retail business with brick-and-mortar locations. ![]() The rapid growth of curbside pickup is one of the defining eCommerce themes of 2020. Lesson #2: Curbside and in-store pick-up are here to stay If you’re a Magento Commerce customer, see the Four Ps of Peak Season Performance blog post for tips to quickly triage site performance. It also means that infrastructure upgrades are critical to support web traffic and online sales increases as your business grows. The practical implication of this lesson is that-if you want to remain in the race for customers-your organization must make performance monitoring a top priority for your digital storefront. As a benchmark, Google itself aims for under half-a-second load time. If it takes your web pages three seconds or longer to load, speeding them up can quickly boost your bottom line. ![]() Slow page loading speeds can affect your Google search rankings-which can lead to less organic traffic and lower sales. Performance problems can cause potential shoppers to abandon your site before it even loads, but these problems can have other impacts as well. Now that shoppers are spending more time online, they have less tolerance for slow-loading web pages. Lesson #1: Page load times can make or break your sales We believe that it's imperative for your business act on them now, if you haven’t already. Most importantly, they learned a lot as they embraced digital selling and discovered what their customers really needed from an online shopping experience.īased on these trends as well as feedback from Magento Commerce customers, we identified seven key lessons that businesses should take away from 2020. They added new web stores, adopted new technologies, and tested new strategies. In response to this fundamental change in how people buy, businesses across all industries innovated at breakneck speed. retailers were swarmed by online consumers, and digital sales for 2020 were boosted by $183 billion, up 42% from 2019. Just a few years ago, it would have been hard to envision a merchant environment where over one-third (34.3%) of retailers sell the majority of their products and services online. In 2020, traditional consumer habits were disrupted and shopping online became the default way to buy. If you haven’t acted on these seven digital commerce learnings from 2020, they should be at the top of your to-do list for 2021.
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